Copywise - AI-powered tool that assists copywriters

Client Overview:

Copywise is an innovative AI-powered tool that assists copywriters, marketers, and brand owners in their marketing endeavors. This AI tool aims to enhance various marketing-related tasks, including generating compelling ad copy, identifying catchy hooks, and transforming product features into benefits. Launched in late 2022, Copywise is a relatively new player in the market, currently in its beta version, and frequently updated with new features and tools.

Client Objectives and Challenges

Copywise approached Baked Design Studio with the primary objective of optimizing their AI product design to build user trust and ensure intuitive app usage. Additionally, Copywise sought to retain existing users, thereby increasing their marketing budget to acquire new customers and confidently scale their operations. Baked Design Studio was tasked with designing a coding-ready web app, implementing an AI-focused UX design process, facilitating team collaboration, and developing a cohesive brand aesthetic.

Baked Design Studio's Process

1. Analyzing the Initial Client Input

   Baked Design Studio immersed itself in understanding Copywise's strategy. They carefully studied the provided information, which included personas, research findings, and the product roadmap. This step ensured alignment between Baked Design Studio and Copywise's vision.

   

   
   

2. Gathering Requirements:

   Baked Design Studio engaged in thorough discussions and consultations with Copywise to gather detailed requirements. They paid particular attention to understanding the target audience, user expectations, and the desired app functionalities.

   
   

3. Setting up Project Goals

   Before diving into wireframe creation, Baked Design Studio collaborated with Copywise to define the key design priorities. Two main goals emerged: building user trust and ensuring app usability through an intuitive interface.

   
   

4. Wireframes

   Based on the gathered requirements and project goals, Baked Design Studio began visualizing the app's structure through wireframes. Starting with rough sketches, they iteratively refined the wireframes to high-fidelity representations, aligning the design vision with key stakeholders.

   
   

5. High-Fidelity Design

   Once the wireframes were validated, Baked Design Studio refined and polished the designs. Their meticulous approach involved incorporating user feedback, ensuring the app structure met users' needs, and aligning the design with stakeholders' vision.

   

   
   

6. Incorporating Delight

   Baked Design Studio understands the importance of outstanding design for exceptional products. To enhance the user experience, they went beyond excellent UX and incorporated captivating illustrations and animations. This approach made the Copywise app, Th!nkPricing, memorable and enjoyable.

   
   

7. Creating a Polished, Coding-Ready Design

   With the key aspects of product design established, Baked Design Studio finalized the coding-ready design. They meticulously prepared detailed instructions and a design system to facilitate seamless understanding and implementation by the developers.

   

Results and Outcomes

Baked Design Studio's collaboration with Copywise yielded remarkable results and outcomes:

• Increased Users' Trust
  Through Baked Design Studio's meticulous attention to user-centric design principles, Copywise witnessed a substantial increase in users' trust in the platform's AI capabilities. This positive perception contributed to improved user retention rates.
  
  

• Retained Current Users and Increased Marketing Budget
  The enhanced user experience and increased user trust resulted in Copywise successfully retaining its existing user base. As a result, Copywise had the confidence to allocate a higher marketing budget to acquire new customers and scale their operations.
  
  

• Coding-Ready Web App
  Baked Design Studio delivered a polished, coding-ready web app that seamlessly translated the design vision into a functional product. This enabled Copywise to move swiftly toward development and deployment.
  
  

• Clear AI-Focused UX Design Process and Team Facilitation
  Baked Design Studio's expertise in AI product design and UX/UI helped establish a clear and effective design process for Copywise. The studio facilitated collaboration among the client's team members, ensuring a shared understanding of project goals and fostering efficient decision-making.
  
  

• Developed Brand Aesthetic
  Baked Design Studio contributed to developing Copywise's brand aesthetic by designing visually appealing elements such as illustrations and animations. This cohesive brand identity reinforced Copywise's position as an innovative and cutting-edge AI tool.

Conclusion

Baked Design Studio's collaboration with Copywise exemplifies their AI product design, UX/UI, and brand development expertise. By following a meticulous process that involved analyzing initial client input, gathering requirements, setting project goals, wireframing, creating high-fidelity designs, incorporating delight, and delivering a coding-ready design, Baked Design Studio successfully transformed Copywise's AI tool into a visually appealing and user-friendly web app. Their work resulted in increased user trust, improved retention rates, a higher marketing budget, and the establishment of a clear AI-focused design process. Baked Design Studio's contributions to Copywise's brand aesthetic further solidified their reputation as a leading design agency in the AI industry.