Klu Website Redesign
Welcome to the exciting case study of our collaboration with Klu. We had the incredible opportunity to revamp their homepage and pricing page while conducting a comprehensive mini UX audit. We aimed to enhance their user experience, convey Klu's unique value proposition, and drive conversions. Let's dive into the details!
Our primary objective was to create an engaging and intuitive user journey that effectively communicated the benefits of Klu – an innovative internal search engine powered by AI. We aimed to improve the website's overall usability, optimize the conversion funnel, and align the design with Klu's brand identity.
We crafted a visually striking and concise hero section to capture visitors' attention and clearly convey Klu's value proposition. The headline "Empowering Search with Intelligence" immediately communicates the core concept, while the call-to-action "TRY KLU NOW 🚀" invites users to experience the platform firsthand.
Key Features Highlight
We ensured that Klu's unique features were prominently showcased. We introduced an "Internal Search" section, emphasizing how Klu simplifies finding files across various apps and platforms. We incorporated a concise description and a step-by-step guide to encourage users to explore and utilize Klu's powerful search capabilities.
Seamless User Onboarding
Understanding the importance of user onboarding, we strategically placed a clear "SIGN UP TO KLU 👋" call-to-action to guide users towards creating an account. We highlighted Klu's ability to serve as an internal search engine for teams, emphasizing its role in preventing data loss and facilitating efficient information retrieval.
To emphasize Klu's AI capabilities, we introduced a dedicated section showcasing Klu AI. We highlighted its ability to respond instantly to questions related to meetings, flights, or launch dates, offering a personalized touch that enhances productivity.
Pricing Page Redesign
We recognized the significance of presenting Klu's pricing plans clearly and transparently. The redesigned pricing page provides a comprehensive overview of available plans, featuring detailed descriptions and a comparison chart. The "SIGN UP TO KLU 👋" call-to-action remains prominently displayed, encouraging users to select a plan that suits their needs and join the Klu community.
Website Mini UX Audit
As part of our collaboration, we conducted a mini UX audit to identify areas for improvement. We carefully analyzed user flows, interactions, and navigational elements. Based on our findings, we implemented intuitive design enhancements, optimized information architecture, and improved overall accessibility, ensuring a seamless and delightful user experience.
Through our partnership with Klu, we successfully transformed their website, significantly enhancing user engagement and driving conversions. The revamped homepage communicates Klu's value proposition effectively, while the redesigned pricing page simplifies plan selection. The comprehensive mini UX audit further improved the overall user experience, enabling seamless navigation and optimized interactions.
Join us in celebrating this successful collaboration and witness the power of exceptional design.
Alex Szczurek• April 17, 2023