# Social media image sizes

Every size below comes from the platform's own help or ads page, checked October 2026. On the page you can see each one to scale, copy an empty frame at the exact size into Figma, and check a picture you already have (it stays in your browser). https://baked.design/sizes/

## Instagram
- Square post: 1080 × 1080 px (1:1)
- Portrait post: 1080 × 1350 px (4:5). 4:5. The safest tall post; ads and boosted posts take it too.
- Tall portrait post: 1080 × 1440 px (3:4). 3:4, the tallest a feed post goes. The profile grid shows posts at 3:4.
- Landscape post: 1080 × 566 px (1.91:1). 1.91:1, the widest a feed post goes.
- Story or Reel: 1080 × 1920 px (9:16). 9:16, full screen.
Source: https://help.instagram.com/1631821640426723

## LinkedIn
- Landscape post: 1200 × 628 px (1.91:1)
- Square post: 1200 × 1200 px (1:1)
- Vertical post: 720 × 900 px (4:5). 4:5. Shows on phones only.
- Profile background: 1584 × 396 px (4:1). Your profile photo covers the lower left.
- Company page cover: 4200 × 700 px (6:1). Keep words away from the edges.
- Company page logo: 400 × 400 px (1:1)
Source: https://www.linkedin.com/help/linkedin/answer/a426534

## X
- Wide post image: 1920 × 1080 px (16:9). 16:9. Single images between 2:1 and 3:4 show in full.
- Square post image: 1080 × 1080 px (1:1)
- Header: 1500 × 500 px (3:1)
- Profile photo: 400 × 400 px (1:1). Shown as a circle.
Source: https://help.x.com/en/business-and-advertising/creative-ad-specifications

## YouTube
- Video thumbnail: 1280 × 720 px (16:9). 16:9, at least 640 wide. YouTube now takes up to 3840 × 2160.
- Channel banner: 2048 × 1152 px (16:9). The smallest it takes. Only the middle 1235 × 338 shows on every screen, so keep words and logos there.
Source: https://support.google.com/youtube/answer/10456525

## Facebook
- Link preview: 1200 × 630 px (1.9:1). The picture when someone shares your link. Set it as og:image.
- Page cover: 851 × 315 px (2.7:1). Phones crop it to 2.4:1, and the profile picture covers the left.
Source: https://www.facebook.com/help/125379114252045

## Pinterest
- Pin: 1000 × 1500 px (2:3). 2:3. Taller pins can be cut off in the feed.
Source: https://help.pinterest.com/en/business/article/pinterest-product-specs

## TikTok
- Full-screen photo: 1080 × 1920 px (9:16). 9:16. Keep words clear of the caption and buttons.
Source: https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads

## Questions
### What size is an Instagram post?
1080 pixels wide. Square is 1080 × 1080, portrait 1080 × 1350 (4:5) and the tallest, 1080 × 1440 (3:4). Stories and Reels are 1080 × 1920. Instagram shrinks anything wider than 1080.

### What size is a LinkedIn post image?
1200 × 628 for landscape, 1200 × 1200 for square, and 720 × 900 for vertical, which only shows on phones.

### What size should a link preview image be?
1200 × 630. Facebook, LinkedIn and others read it from the og:image tag. If you change the picture, give it a new file name: platforms keep the old one by its address.

### How do I keep words from being cropped off?
Keep them away from the edges and out of the corner where the profile photo sits. On a YouTube banner, only the middle 1235 × 338 shows everywhere. Pick a size above to see it drawn on the frame.

### How do I use these in Figma?
Pick a size and press Copy for Figma, then paste in Figma. You get an empty frame at the exact size, with the safe area drawn on it where the platform names one. If you checked a picture, it comes cropped to fit.

### Can I check a design from Figma?
Yes. Select the frame in Figma, press Shift-Command-C to copy it as a PNG (Shift-Ctrl-C on Windows), then paste on this page. Every size shows whether it fits and how it crops.

### Does my picture get uploaded?
No. When you check a picture, it stays in your browser; nothing is sent anywhere.

Made by Baked Design Studio, a design studio for startups: https://baked.design/