# Coach AI: Brand identity + campaign, YC S26

Work by Baked Design Studio.

- Y Combinator: S26
- Services: Branding, Marketing

Coach is an AI sales coach for in-person sales teams. It learns from a team's top performers and coaches every rep after every meeting.

Baked ran the brand exploration: mood boards, logo options and campaign directions across posters, banners and social. We went from first mood boards to three full concepts in about a month.

The coach of all human interaction on earth, starting with in-person sales.

## Starting from the mark

We sketched marks from Coach's sound wave icon and from people and targets, to sit beside the logo the team already loved.

## Your personal sales brain

Coach called itself a sales brain. We put tiny reps at the scale of a big field, so the person always stays in the picture.

## Huge type, real energy

The team wanted sales to feel like a sport. This direction used oversized type, red and people in the moment of the win.

## Next move

A poster language of coaching objects, a megaphone and a whistle, about turning what the best reps do into something the whole team can use.

## What they said

> "Looks like there are many interesting ideas there !" (Nicolas Sebag, Coach AI)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min