# Comp AI: Brand, site and marketing for AI compliance

Work by Baked Design Studio.

- Funding: $37.5M, incl. a $34M Series A (Sep 2026)
- Services: Branding, Marketing, Website, Website build

Comp AI is AI that does compliance for you. It helps teams get audit ready for frameworks like SOC 2, ISO 27001 and GDPR, in weeks, not months.

We started in February 2025 with moodboards and the logo. The full brand book was live 16 days after kickoff, and we designed and built the marketing site in code straight after.

AI that does compliance for you.

## A C inside an open box

The mark is an isometric box whose open space forms a C, a nod to Comp AI's open source approach. The team picked it from the first round of explorations.

## Black, off white and Comp Green

Three main colours, General Sans for headings and Geist Mono for calls to action. Thin line grids and arcs tie the pieces together.

## From tote bags to badges

The brand book covers merch, business cards and social. Later we added badges customers can show while their audit is in progress.

## A dark site with a green glow

We designed the home, pricing, blog, company and comparison pages, then built them in code and handed them to Comp's own repo. We also designed their pitch deck.

## What they said

> "Excellent work guys!! Appreciate you going above and beyond creating more than originally asked for" (Katya, Comp AI)

> "Thanks for moving fast, promise it won’t usually be this deadline heavy" (Lewis Carhart, Comp AI)

> "these are great!" (Katya Fuentes, Comp AI)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min