# Gatekeep: AI learning with video

Work by Baked Design Studio.

- Services: Branding, Website, Product design

Gatekeep turns a typed question, a voice note or an uploaded PDF into a personalised AI explainer video. The team, Stanford students, saw YouTube and Khan Academy as competitors but wanted a brand made for Gen Z.

Baked ran a UX audit, then designed the brand, the landing page, a Framer waitlist page and the core product screens from December 2023 to February 2024. The waitlist page went live on gatekeep.ai the day after the team asked for it.

Start learning faster with personalized videos.

## A smile in the g

Of the first logo sketches, the team picked the smiley face, meant to show fun during learning. It became the 'g' in a simple wordmark, and the icon on its own.

## Made for Gen Z

The colours went through several rounds. The team loved green but not a tint that felt like Khan Academy. The brand guidelines cover logo, colour, type and merch.

## The smile, everywhere

The same smiling g carries the app listing, social profile, stickers and taglines in a brighter set of colours.

## Ask first, then explore

The landing page leads with a prompt box, so visitors can type a question or upload a PDF and hit Generate. A simple Framer waitlist page held the domain while the team built the app.

## Chat with the video

Each generated video comes with a summary, transcript and optional quiz. A chat on the side suggests next steps and offers actions like generating another video. We tested the flows with users in a hallway test before the final pass.

## What they said

> "We really like the smiley face and want to adopt it as the gatekeep logo." (Derek Hsieh, Gatekeep)

> "we love what you guys have done with it so far" (Aidan Bunch, Gatekeep)

> "very happy with the improved UX on generating different “items”, love the modular approach alex" (Aidan Bunch, Gatekeep)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min