# Homeroom: Brand and site, formerly WeOS

Work by Baked Design Studio.

- Services: Branding, Launch film

Homeroom, formerly WeOS, lets communities build apps together with AI. Anyone can describe a change, preview it with others, vote on what ships and get credit for helping build it.

We designed the brand and the website, and made the launch film.

AI made everyone a builder. Homeroom makes building multiplayer.

## Made by people, for people

A Y2K, neobrutalist look with bright colour, collage, torn paper and hand-drawn characters, so a product about building together feels like it was made by real people.

## A new name, mid-project

Legal ruled out WeOS halfway through. The team picked Homeroom, and we drew a script wordmark with a spark over the o.

## One loop that never stops turning

The site walks through how it works in four steps: build, discuss, decide, power. Apps built and improved by the people who use them.

## Ever had an idea?

The launch film opens on the question every builder has asked, then shows the loop in motion.

## What they said

> "Thank you for iterating with us - this feels different from the AI landscape and communicates the product and vision in the right way." (Andrea Rodriguez, Homeroom)

> "People love the brand so far." (Andrea Rodriguez, Homeroom)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min