# Mazie: AI marketing co-pilot

Work by Baked Design Studio.

- Services: Branding, Website, Website build, Product design

Mazie is an AI platform that learns a marketing team's tool stack and runs the operations for them. At launch it connects to Slack, Notion, HubSpot and Monday.com.

Baked took Mazie from a creative brief to a brand, a Framer waitlist page and the full product design. Moodboards landed two days after the brief, and the Framer build shipped a day early.

Mazie works for you, you don't work for Mazie.

## A helper with a face

Preston asked for two logo routes, a character and a geometric maze. The team chose the character: a soft, pebble-shaped M with a face, set beside a lowercase wordmark, to humanise Mazie's agents.

## Out in the street

The brand runs on mostly flat white and near-black with bright accents, a mix Preston picked from the first moodboards. Posters and billboards put the character next to the tools it connects.

## One scroll to get it

The brief for the waitlist page was 'less is more'. Hero, feature cards, how it works, integrations and a waitlist call to action, built in Framer.

## Onboarding to the home screen

The product had no existing app and minimal requirements, so the product logic was designed from scratch. Onboarding asks what Mazie should focus on, then connects the team's stack.

## What they said

> "Also side note, great job on the landing page design! People are loving it!" (Preston Palmo, Mazie)

> "Just spent some time reviewing. Nailed it, pretty much for the most part." (Preston Palmo, Mazie)

> "I really really love it" (Preston Palmo, Mazie)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min