# Ora: Voice journal app redesign

Work by Baked Design Studio.

- Services: Product design, Marketing

Ora makes Voice Page (first called Speakeasy), an AI voice journal inspired by morning pages. You brain dump your thoughts out loud to declutter your mind and start the day fresh.

The team felt the app looked clunky and a previous redesign felt generic. Baked redesigned the whole app over about nine weeks, from home and recording to onboarding, paywall, App Store screens and ads.

Speak your voice, declutter your brain.

## A soft sky to talk into

We showed two directions and the team picked the more playful one with tilted cards. A calm blue sky with clouds and stars became the base, with a colour for each mood.

## Record, breathe, get a quote

We designed the full recording flow, with prompts for when you don't know what to say. While the entry is processed, a short breathing exercise fills the wait, then a shareable quote appears.

## See your mood over time

A mood calendar, mood bars and a trend line show how you have felt across the month, with a plain empty state for new users.

## Onboarding and paywall

New onboarding screens explain the app in three steps, followed by a free trial offer and a paywall that lists what you get.

## App Store and ads

When the app was renamed Voice Page for better App Store search, we updated every screen and made App Store screenshots for iPhone and iPad, plus ad designs for TikTok-style formats.

## What they said

> "wow this looks really good! i love the direction this is going" (Dennis, Ora)

> "awesome thanks Nick! this is exactly what we were looking for" (Dennis, Ora)

> "Thank you Nick! It's been awesome working with you" (Sanny, Ora)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min