# Peec AI: AI search analytics for marketing teams

Work by Baked Design Studio.

- Funding: €7M seed, then a $21M Series A led by Singular
- Services: Website, Product design

Peec AI shows marketing teams how often AI recommends their brand, and helps them improve their visibility where it matters most.

Baked designed the web app and rebuilt the marketing site in Framer, working in Slack from February to July 2025. The new website went live on peec.ai under two months after kickoff.

Make your brand visible in AI chats.

## One dashboard for AI visibility

The web app centres on one dashboard: visibility over time, industry ranking, recent mentions, top sources and underperforming prompts. Charts switch between line and bar views, and each brand's chart colour shows up in its badge.

## Mentions, sentiment and sources

Each mention shows the prompt, the model and the sentiment, and sources come with suggestions on why they get cited. Baked also designed the prompts page, AI prompt suggestions and the onboarding flow for self service.

## A homepage that shows the product

The new site leads with the product itself. Peec picked the minimal direction from the first hero explorations, and later the whole site moved to a tighter 1200px container.

## Pricing, demos and new pages

Baked added pricing, blog, careers and legal pages as Peec grew. When Peec moved from self service back to demo bookings, every button on the site was pointed at the booking section.

## What they said

> "€110k ARR now, still growing >30% WoW & raised €7m across two rounds - just weeks apart" (Marius Meiners, Peec AI)

> "first of all great work with the new website! I just love it!" (Tobias Siwonia, Peec AI)

> "man it's so much better than what we had before" (Marius Meiners, Peec AI)

> "I love some of the details you thought of, such as indicating the chart color within the badge of the brand name here" (Marius Meiners, Peec AI)

> "thank you guys so much for your work over the last few months!! It's been a real pleasure working with you and getting this kicked off" (Marius Meiners, Peec AI)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min