# Stoa: Brand, pricing page + site, YC S26

Work by Baked Design Studio.

- Y Combinator: S26
- Services: Branding, Marketing website, Illustration, Merch, Launch film

Stoa is building an RFQ marketplace and reference pricing for GPUs, so AI hardware can trade like a real market.

We gave them an identity that reads as market infrastructure, signed off 10 days after kickoff, then shipped the launch site 18 days later.

Calm structure for a chaotic market.

## A colonnade that reads as a chart

A stoa was where Greek markets formed. The mark turns three columns into rising bars, structure and a market in one shape.

## Paper and ink

Soft off-white and near-black almost everywhere, with a quiet earth palette doing the job a bright accent usually does. No neon, no chips, nothing that looks like crypto.

## The columns became a price ladder

The hero shows real GPU labels and price levels over a faint order book. Their app stays private, so we illustrated the path from request to settled trade instead.

## A visual language built from the brand

Stoa Intelligence needed a page in days. Its isometric paper and ink illustrations became the style for the rest of the site.

## Made for demo day

Tees and hoodies with the mark on the chest and the story on the back.

## What they said

> "You are our brand agency, and we'll be working together a lot over the long term." (Berat Celik, Stoa)

> "Nick, it is perfect!" (Berat Celik, Stoa)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min