# tash: Trading card portfolio app, YC S26

Work by Baked Design Studio.

- Y Combinator: S26
- Services: Branding, Marketing website, Social templates, Product design, Launch film

tash lets people buy shares in indexes of iconic sports and trading cards, like an ETF for the hobby.

We built the brand, the website, a social template system and the trading app around one idea: every card should feel graded, valued and investable.

Every card tash touches should feel like a financial asset.

## Old money meets a modern index

The team picked two of our four routes and asked us to blend them: the engraved detail of a mint with the clean structure of a market index. The wordmark got a liquid chrome version for merch and launch moments.

## One card per section

Each section puts a single graded card front and centre and lets the copy explain the investment. The site went live 15 days after kickoff, with waitlist referrals and analytics wired in.

## Money-print details

Banners and posts in the mint theme: engraved borders, serial numbers and grading labels, so every post reads like a certificate.

## SportsCenter energy, built to automate

Templates for price moves, news and card stories, built on swappable fields so tash can fill them automatically as the market moves.

## A trading app that feels live

Around 28 screens for paper trading: onboarding, indexes, buy and sell, portfolio, challenges and leaderboards. Live challenges get their own colour and art, and every index gets a cover.

## What they said

> "Looks great, like the direction. Onboarding feels good to me." (tash)

> "Have really enjoyed working together so far, super cool to see where things are going" (John, tash)

> "amazing work!!! this looks awesome" (Victor Shammas, tash)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min