# Traycer: Brand and website for the AI product planner

Work by Baked Design Studio.

- Services: Branding, Website, Website build

Traycer is the AI product planner for developers. It turns intent into specs and tickets, then hands them off to coding agents. From spec to shipped code, with less drift.

Baked built Traycer's brand foundation, designed and built the new website in Framer over about two months, then came back for new feature sections, desktop app onboarding and an interactive hero.

From Spec To Shipped Code: Faster, With Less Drift.

## A brand foundation around the existing logo

Traycer kept its logo. We built everything around it: values, tone of voice, colour, type and graphic elements. The team pointed us to Linear: dark, black and white, with colour only inside the product.

## Technical but human

Headings get a little character and body text stays easy for developers to read. Grain, glow and pixel bars carry the brand across the site and socials.

## Show the real product

The hero shows Traycer's real app, not a mockup. The team wanted the screens bright and clear, so we dropped the fade.

## One section per idea

When Traycer launched its new desktop app, we redesigned the feature sections around it. Each one gets its own abstract picture.

## What they said

> "Hey, the overall design direction looks amazing!" (Pranshu, Traycer)

> "Hey, the overall design direction looks amazing!" (Pranshu, Traycer)

> "The updated pages look amazing!" (Pranshu, Traycer)

> "The feature designs look great" (Pranshu, Traycer)

## More
- All work and the studio: https://baked.design/llms.txt
- Book a 30-min call: https://cal.com/baked/30min