Changelog
Everything that has changed on this site since it went up on 30 Sep 2026, newest first.
Fuller home on big phones
- On taller iPhones the wall of work at the top of the home page now fills the screen top to bottom, with no empty band at the top
Client tools
- Improvements to the private tools we build for clients
Case study link previews
- Sharing a case study now shows the same picture its card has on the home page, filling the whole preview with a small Baked label
- The welcome letter new clients get after paying has more room to breathe, and the words under it are readable on a dark screen
A pricing page
- Pricing now has its own page: the two monthly plans and a third option for one-off projects from $10,000, with a call or a message to start
- The pricing tab in the top bar and the footer goes there; the home page ends with the work again
A moving link preview
- Share baked.design in iMessage and the link plays a short loop of the home page
Pricing is back
- The home page ends with our two plans again, Basic and Pro, with their prices and a button to start each
- A pricing tab in the top bar and the footer jumps straight to them
- A soft shimmer runs across the Pro plan's price and its Most pick this tag
A new share picture
- Links to baked.design now show our new share picture: Baked Design in chrome, fur, balloon, glass, stone and checkerboard letters
Behind the scenes
- Improvements to the private tools we build for clients
Our numbers, in public
- This site's visit totals now power the live demo on warmed.app, the product we built from our own tools. Totals only, never who you are
Dev subscription prices and figures
- The dev page now shows its prices: $4,999 for a two-week sprint and $6,999 a month
- Each thing we build on the dev page has its own little bakery drawing, and the list now shows on phones
- Shipped work on the dev page now shows as case study pictures, right after the top
Smoother page changes
- Pages fade into each other, and a case study's picture grows into its page when you open it
- The Pause motion button on home is labelled and only shows with the hero
A tidier, faster, easier site
- The home page loads about half as much on phones
- The wax seal maker opens in about a second instead of freezing
- One button shape, one edge and one form style on every page
- A pause button for the moving work on home, and a skip to content link
- Every launch film shows a still before it plays
- The nav fits on small iPhones
Behind the scenes
- Improvements to the private tools we build for clients
A new home page
- The home page opens inside a wall of our work that turns around you; scroll and it scatters to show who we are and a Book a call button
- A rolling row of client logos leads to each case study
- Every case study now sits on the home page in two clean columns, with a few words from our clients between them
- Book a call follows you down the page once you're past the top, on phones too
- A simpler menu at the top, and the footer keeps the main pages up front with everything else in a Scrapbook
- The wall of work turns gently toward your pointer and lets go when you move off it, so it never gets in the way
- Every page now has the home page's look: the same small menu at the top, white pages, one quiet text size, and no lines
- Pictures and work run the full width of the screen, with text starting on the same left edge
- Book a call follows you down every page once you're past the top
- Case study pages and the case studies list open on the same picture as the home page, and the filters are simple pills
- Case study pictures on the home page keep their own shape, so nothing shows cropped and zoomed in
- On phones, the home page opens on the wall of work alone; the menu arrives once you scroll past it
- The floating Book a call steps out of the way when you reach the footer
- The wall of work on the home page keeps copies of the same piece far apart
- Scrolling from the wall of work into the page glides instead of jumping, on phones too
- On the home page, Book a call drops from the top of the page to the bottom of the screen and stays put while you scroll
- Films on the home page's wall play on phones too, instead of showing an empty card
- A simpler footer: the main pages as small pills, with everything else one tap away in the scrapbook
- The On X board keeps just the site's menu on top, no doubled logo or button
- The home page is much lighter on phones: films on the wall show as pictures, so nothing heavy downloads on mobile data
- The Clients page uses the whole screen: industries beside the intro, and the client lists and kind words side by side
Behind the scenes
- Improvements to the private tools we build for clients
Work first
- On phones, the home page now opens with a slow strip of our work under the header
- On wide screens, the work cards turning round the top of the home page are bigger
- The home page no longer tags clients and films with YC batches; the YC page keeps them
Behind the scenes
- Improvements to the private tools we build for clients
Work across the top
- Three results now sit on the first screen of the home page, each linking to its case study
- On wide screens, cards of our work now turn slowly on a ring behind the top of the home page, sucked into the text column's lines like portals and poured back out the other side
- The client logos flip over like a departures board instead of scrolling sideways
A friendlier design check
- The Design check form asks whether you're planning to invest in design this year instead of your budget
A sharper design check
- The Design check form now asks what you're working on, your company size and your design budget, so we can line up the right people for your review
More on the dev page
- The dev page now lists websites in Astro or Framer, a CMS of your own, and SEO and AI search, with two new questions in the FAQ
Faster on phones
- The home page draws sooner on phones: pictures and video stills further down load as you scroll to them, and analytics waits until the page has loaded
Search the board
- On X, every picture is now the same size on an even grid, in a new random order on each visit
- A search at the bottom of the board finds designs by the words in their posts
An open board
- The On X page is now an open canvas edge to edge, with every picture from a post as its own card, and opening one shows the whole picture
- Why founders come to us is more compact, in one size of text
- Small arrows across the site are now proper icons
Easier to start
- The home page now opens with what we do: startups come to us with a date, we ship before it and stay for what's next
- Why founders come to us moved up, right under the client logos
- The Design check form has bigger, filled fields that are easier to tap and type in, especially on phones
Behind the scenes
- Improvements to the private tools we use to run the studio
On X
- A new On X page lays out the work Nick posts on X on one endless board you can drag around, zoom into and open. It appears once the first posts are added
New case study: Oro
- Oro, a gold savings app: onboarding, home, buying and staking gold, scratch card rewards, activity and profile
Faces on the call button
- The Book a call button on the home page now shows Nick and Alex, the two people you'll talk to. Hover a face to see who's who
A lighter home page
- The home page downloads about a fifth of what it did: work pictures load at the size they're shown, and the lead film starts once the page has loaded
- Pages draw sooner on phones, and the Pro tag on the pricing card is easier to read
Into the portal
- Sending a design check now drops your request into a swirling portal that closes behind it, in a new colour each time
- The Design check form asks for a short message, so we know what to look at first
Privacy page updated
- Our public pages now load Leadfeeder, which shows us which companies visit. The Privacy page says what it sees and what it doesn't
A calmer first screen
- The home page and the YC page now have one way to book a call up top, and a free design check for anyone who would rather not call. The 2026 deck moved to the footer
- The Design check page shows this week's open spots as dots, and sending it opens a little portal before a clear sent note
- Close buttons, arrows and plus signs across the site are now proper icons
A free design check
- New Design check page: send a link to your website or app and your next goal, and we send back a short video of what to fix first and make a few of the fixes. Free, seven a week
- A slim bar at the top of each page links to it, and can be closed
Who we've shipped with
- The Shipped with list on the home page is now in our own order, with no year column and New tags in pink
- Rows now show real funding where it's public, like Comp AI's $37.5M and Peec AI's $21M Series A
- Why founders come to us now ends with the next round: what our clients raised after working with us
New prices
- Basic is now $6,917 a month and Pro $8,999, with 10% off for YC companies
- On the YC page, 10% off every month takes you straight to the YC prices, and plan checkouts open in a new tab
The ten days, drawn
- The pink timeline on the home page now draws itself in from Day 1 to launch as you reach it
- On iPhone, pictures scrolling under the top of the screen are no longer cut by a coloured bar
Smoother on iPhone
- In Safari on iPhone, the bars at the top and bottom of the screen now match the page's colour as you scroll, in light and dark
Behind the scenes
- We can now choose which projects show on the home page in one click, so you'll see more of our work over time
Behind the scenes
- Improvements to the private tools we build for clients
Say hello to Nick
- The About page now has a photo of Nick, who runs the studio
Behind the scenes
- We can now see where booking a call gets stuck, so we can make it easier
Behind the scenes
- Our share-image ideas tool now uses a client's real artwork from their Figma file, like their mascots and logo, instead of stand-in shapes
Book a call in one tap
- The home page shows the next three open times for a call, in your own time zone. Tap one and the calendar opens on it
- Book a call buttons are plain and solid, black in light mode and white in dark
An easier home page to read
- The 10-day project now shows as a timeline you can follow, with an icon for each step
- Why founders come to us leads with the real numbers: 27 days, 10 days, one scroll
- Plans sit in their own cards, with Pro marked, and there's more room between sections
Clearer facts for search and AI
- The home page now says what we are in the words people search for: a design subscription for startups
- Facts that go out of date are now fixed ones, like 7 companies from YC S26
- Our page for AI assistants is shorter and plainer: how it works as facts, and ten quotes with names
Behind the scenes
- Our share-image ideas tool is quicker, reads whole Figma pages, and makes each idea in the client's own look
Wax seal maker
- A new free tool under Interfaces: design a wax seal in 3D, from its shape, wax and rim to your initials or logo, drips and cracks, and download it as a PNG with a clear background
- Each seal is pressed by a brass stamp onto your choice of paper, which dents and wrinkles under the hot wax
Easier to find in search
- Shorter page titles, so Google and Bing show them in full
- Search engines hear about changed pages within minutes of an update, and see the real date each page last changed
- Every page now tells search engines and AI assistants what it is
Client tools
- Improvements to the private tools we build for clients
Prices, projects and a no-call option
- Prices are back on the home page: Basic $8,999 and Pro $12,000 a month, and one-off projects from $10,000
- Don't want a call? Send us your launch date and get a plan back within a day
- Calls are 30 minutes with Nick and Alex
A clearer home page
- The home page now opens with the question that matters: got a launch, a raise or a new name coming up? Tell us the date and we'll work back from it
- One main button to book a call, with a real project's day-by-day timeline right under it
- Fewer things to wade through: the strongest testimonials, the reasons listed once, and the Ask your AI links moved to the FAQ
- The dev subscription page shows more of what we've built, AI work first
Dev subscription, as a terminal
- The dev subscription page now looks like a developer's terminal, with AI and speed up front: an AI agent runs a two-week sprint at the top, the page fills with characters as it loads, the build log runs as you scroll, and a small shell at the end answers commands like help, sprint and call
- It also shows some of what we've built in code, linked to each case study
- Arrows on buttons and links across the site are now proper icons
Dev subscription
- A new page for our dev subscription: a focused 2-week sprint or an ongoing monthly team. The six things we build hang on a bakery order rail; slide them along it and press one to stamp it shipped
Client tools
- Improvements to the private tools we build for clients
Context Dev case study
- The Context Dev case study now opens with its Overview screen built live: it types itself out in characters as the page loads, then turns into the real screen
A new 404 page
- Pages that don't exist now show a little bakery oven stuck at 404°F. Move across it to change the belt speed and see how the pastries come out
Services page
- The services page shows each service with its icon and a few pieces of our work, and films for launch videos
Services
- Every service page now links to the other services, with their icons, right under the header
- The launch videos page now plays each film instead of showing app screens
Client tools
- Improvements to the private tools we build for clients
Case studies, clients, and what we make up front
- Sharper project pictures on the service pages, on Retina screens and phones
- A new Clients page: the logos, industries and names of the startups we've worked with since 2023, and kind words from them
- Case studies come up in a new order on every visit
- Work is now called Case studies
- The home page links straight to each thing we make: brand identity, product design, websites, web apps and launch videos, each with a small animated icon
- On phones, Book a call sits beside Request more info again, and the client logos are back
Every mark measured
- Every number on a page's share picture is now a real measurement: the headline's width, and the big word's width, capital height and lowercase height
- The big word on a share picture now starts on the same line as the headline
Lost, but not without a way home
- The page you land on when an address doesn't exist now has the same header as every other page, with Book a call
A drawing for every page
- When you share a page from the site, its preview picture is now its own drawing sheet: the page's word drawn large with its real measurements, numbered as one sheet of the set
- The Privacy page now says we count visits from AI crawlers and AI assistants by name, page and day, and nothing about you
Client tools
- Improvements to the private tools we build for clients
Sizes that adapt
- Paste a design on /sizes and it adapts to every size: Fill crops around the spot you tap, Fit shows all of it on its own background, and Auto picks for you
- Copy a frame from Figma as SVG and it stays sharp at every size; Download all sizes gets every one in a zip
One note per booking
- You get our note once per booked call, never twice
A note when you book
- Once your call with us is confirmed, you get a short note from us with the time in your own time zone and a way to send us anything before we talk
Behind the scenes
- When you book a call or write to us, it now reaches us reliably, including calls waiting for our confirmation
A calmer thank-you
- After you send the form at the end of the home page, you see one short thank-you with your name, what happens next and one button, and it changes to "You're booked" once you pick a time
- Ask your AI is lighter: just the assistants, with the prompt folded away until you want to see it
Social image sizes
- A free tool at /sizes: every Instagram, LinkedIn, X, YouTube, Facebook, Pinterest and TikTok image size, from each platform's own help pages
- See each size to scale, copy an empty frame into Figma, or drop or paste a picture to see where it fits and how it crops. Your picture never leaves your browser
Behind the scenes
- Improvements to the private tools we build for clients
Messages reach us
- Messages and detail requests sent from the site now land in our inbox instead of spam
A new share picture
- Links to baked.design now show our new share picture, with the client logos and the line about what we make
Safer visit counts
- Our visit counter now has a limit, so a stray script can't flood it
- We now note whether the booking calendar loaded after you press Book a call, so we can spot and fix it if it doesn't
Behind the scenes
- Improvements to the private tools we build for clients
Ask for details first
- The button at the top of the home page now reads Request more info and opens a short form, for anyone who wants details before a call. Book a call stays in the header and at the end of the page
- Booking a call after filling in the form no longer asks for your name and email twice, and after requesting details you can book a call in one click
Behind the scenes
- Improvements to the private tools we build for clients
- The whole team can now open our own visitor stats, with a sign-in link sent to the studio inbox
Saying hi on X
- Once a day we look at who newly followed us on X, so we don't miss saying hi to founders who might want to work with us. The Privacy page explains what's read
Knowing what you read first
- When you write to us or book a call, our email now says which pages you read on the site first, so we come to the reply already knowing what you've seen. The Privacy page explains it
Behind the scenes
- Improvements to the private tools we build for clients
- Our own visit log now shows one place per visit
Timelines
- A new Timelines page: Glidepath, Inkbox, tash, Stoa and Spaceflow day by day from our Slack, with what existed on each day
- Each project is a patch board in its own colours: grab the cable, plug each day into the next and watch the current run, right up to the day it went live
- Stoa's launch site timing now reads 18 days after brand sign-off, as it happened
A real project, day by day
- The home page shows how Glidepath went from ask to live in 10 days, step by step from our Slack
- Bookings now note which page and button they came from, so we can see what leads to a call
- The closing call to action no longer says one spot is open
Measuring what helps
- Public pages now load Google Tag Manager to measure visits, and the Privacy page says what it can collect
Quieter Ask Baked, no plan names
- With prices off the site, plan names are gone too: pages talk about the work, and the plan is set on a short call
- Ask Baked in the header is now a small, quiet link with a sparkle
Behind the scenes
- Improvements to the private tools we build for clients
- Contact form messages reach the studio as a clearer, easier-to-answer email
Small fixes from visitor testing
- Client numbers now match on every page
- Ask Baked now opens from a button in the header, next to Book a call, instead of sitting over the page
- The home page no longer leads with YC numbers; the YC offer lives on the YC page
- The Skate to Demo Day game shows the current S26 batch
- New answers in the FAQ and Ask Baked: what fits in a month (with real projects), what counts as an update, and NDAs and who owns the work
Counting what helps
- The site now counts a few moments (pages opened, Book a call pressed, how far down the home page people get) without cookies, so we can see what makes people get in touch. The Privacy page says exactly what is kept
Easier ways to get started
- Two ways to start instead of a plan to pick: request details, or book a call, with one short form
- Plans are now set together on a short call, so prices are no longer listed
- Case-study pictures develop like a Polaroid as you scroll to them
Clearer home page
- Each project on the home page now says what we did and what happened, not just what we made
- A short section on why founders come to us, with the project behind each reason
- A clearer closing call to action
Behind the scenes
- Improvements to the private tools we build for clients
Smoother project cards
- Sliding up and down the project cards on the left of a case study now moves smoothly from one to the next
Steadier under heavy traffic
- The contact form and Start this week keep sending even on a very busy day
- Ask Baked falls back to its own answers instead of failing if its daily limit is reached
- Pictures and fonts load straight from Cloudflare, leaving more room for everything else
Case studies for Kite, Coach AI, Mazie, 0.email, Gatekeep, Radar and more
- Seven more case studies, each with the story, the pictures and what the team said
- Orchid's page is now 0.email, the name it had when we did the work
- Raylu, IPX and Ora pages now say they went live
Ten more case studies
- New case studies for Raylu, Zinc, IPX, TextPort, Ora and Traycer
- Spaceflow, onetwenty and Avenue now tell the full story, with new pictures
- Text.AI's launch film plays at the top of its page
- The work list on the home page is grouped by the year each project ran
Small fixes
- Ask your AI: no more empty line under the prompt; the copied message now appears in the space below it
- Text.AI and Menza pages link their YC batch to the company's page on ycombinator.com
Seven more case studies
- Text.AI, Comp AI, Craft, Glidepath, Peec AI, Jubilee and Menza now tell the story of the work in short chapters, with more of the work shown and quotes from each team
More case studies
- Context.dev now has a full case study: dashboard, API playground, batches, onboarding and marketing
- Inkbox and Homeroom pages show more of the work, including Inkbox's launch kit and Homeroom's new wordmark
From $25, a little banking game
- Fun: From $25, a banking game in five line drawings, from our first $25 payment to our first six months: shake a money tin, stamp a deposit, sort coins, open a vault
Case studies for tash and Stoa
- tash and Stoa pages now tell the story of the work in short chapters, from brand to website to product, with more of the work shown
- Quotes from both teams sit next to the work they were about
Metal buttons
- Book a call buttons now have a liquid-metal ring that catches the light as you move your pointer (still for anyone who asks their device for less motion)
- The ring is now chromatic chrome around a dark button that stands out on white too, and the New tags on the home page are solid metal badges
- Phones: pages no longer slide left and right
- Phones: the booking calendar keeps its Close button in view
Less spam through the forms
- Contact and project request forms now catch typed spam, like links to unknown file-sharing sites; real messages arrive as before
- Privacy: says what the new spam check looks at, and that none of it is stored
Every project, one glance away
- Project pages: every project sits in a column of small cards on the left; hover one to see it bigger, click to go there
- Project pages: the project cards hold still under your pointer instead of shivering as they grow
- Project pages: a column of fine lines on the right shows where you are on the page and names its sections; click or drag it to move
Publishing you can follow
- Editing the site: after Publish, a status shows Saved, Building with a clock, then Live, and says you can keep editing meanwhile
- Editing the site: a little line-drawn oven bakes while the site builds; the loaf is done when your change is live
- Editing the site: the + Text and + Group buttons between images work again, and every editor button is easy to see on dark pages
Images back inside the page
- Project pages: images stay inside the page again; a few were running past its right edge
Project pages, built to be edited
- Project pages can now group their images under a label and a title, with text between images
- Favourite projects now stay first on Work, in the order we choose
Sharper work and your own order
- Sharper project images on retina screens: every shot now comes in three sizes, up to 2400px
- Hovering a project on Work no longer squishes its images
- Contact: back to the original dot board
Interfaces from real life
- Interfaces now only holds pieces from things we experience in real life: the Squish switch and Two dots. The Liquid Glass toast, Notch agent, Peel sticker and Folded note are retired
An airport board and gum you can pop
- Contact: the studio board is now an airport split-flap board with big flaps. Every letter flips into place: the time in Vancouver, and yours
- Squish switch: the shine follows your pointer, the colour of the words moves with the jelly as you drag, and holding it blows a bubble that pops
A studio board and two new interfaces
- Contact: a departure-board clock above the calendar, with the time in Vancouver and the time where you are
- Interfaces: a Squish switch you can grab and drag, soft 3D jelly that stretches, dents and wobbles (now the Basic/Pro switch in the calculator), and a Peel sticker you can peel off the page
- Work: a Surprise me button that shuffles through the clients and opens one
Apps, a changelog and a polish pass
- New Apps page: Baked Supply, Found and Crosspost, the products we build and run ourselves
- New Changelog page (this one), going back to the first day
- A polish pass across the whole site: easier-to-read text, form fields you can see, smoother buttons and pop-ups, nothing jumping as pages load, and better keyboard and screen reader support
- The home header names the page, the footer shows when the site last changed and links every page, and iPhones no longer zoom into form fields
Compare, Interfaces and the work grid
- Compare pages: Baked against hiring a designer, a design agency or freelancers, with a first-year cost calculator against hiring in San Francisco
- Components became Interfaces: live AI agent characters (Two dots, Folded note and the Notch agent) you can customise, and a Liquid Glass toast
- Work page: tabs and a grid of all the work, with the filing cabinet at the end for fun
- New Growth page: from a $25 first payment, post by post from X
- Client quotes from Slack on Jubilee, Comp AI, Text.AI and Inkbox
- Small motion everywhere: hovers ease, buttons give when pressed, questions slide open and closed
- Every mention of a call, a plan or the YC discount is now a link; YC joins the footer
Fun, services and a cabinet
- Fun: Kern it, a time machine (1999 and 2010), a proofreader, A modal through the years, and Shy, a keyboard that hides
- Confirmation messages became Liquid Glass
- Service pages, an FAQ and richer case studies
- Work page: a line-drawn cabinet with drawers you pull out and cards you lift
- Baked on LinkedIn, linked from the contact page
Contact, the grid and Skate stats
- Contact page: a form that reaches the studio, with booking a call underneath; click any email address to copy it
- Everything on one grid, with a faint layout grid behind the site and a hidden blueprint mode (find the switch)
- One header on every page and three type sizes, site-wide
- Skate to Demo Day: runs, a ranking and a leaderboard, and a faster roadster
- Testimonials with the key phrase in full ink
- Tiny Baker gets an oven
- Clearer pages for AI agents: llms.txt, agents.md and structured data
Ask Baked, the YC page and Tiny Baker
- Ask Baked: ask about plans, the process or the work, any time
- A studio chat with real client messages and a ticker of client logos
- YC page: Skate to Demo Day, a full-screen 3D game that unlocks YC pricing
- Pay from the site, with the YC10OFF code ready to copy on /yc
- Tiny Baker, a pixel chef who lives on the Ask bar
- The client list with YC batches, and Slack testimonials under the work
- About, contact and privacy pages, an overbaked 404, and a few easter eggs
Day one
- The new baked.design goes up