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Growth

How Baked grew from a $25 first payment to $3.97M in three years, from my posts on X. Scroll and watch the number climb.

  1. 2023 Year 1

    1. A 7-day experimentWhat started as a 7-day experiment in 2023, with no vision, zero followers and zero revenue.Story · On X0 followers
    2. Free design roasts on XStarted by roasting designs for fun, in public, and never approached anyone to pay.Roasts · On X
    3. Feb 2023The first paymentSomeone paid $25 for a design roast without being asked.Revenue · On X$25
    4. Jul 2023The first six monthsAbout $5k in the first six months, running $150 a month retainers.Revenue · On X$5k
    5. Aug 2023The first $4,317 a month clientAfter the $150 a month subscription, the first client on a $4,317 a month plan.Clients · On X$4,317/m
    6. Oct 2023$90k recurringEight months after the first $25 roast: $90k in recurring revenue.Revenue · On X$90k/m
    7. Nov 2023$129k MRRMonthly recurring revenue reached $129k.Revenue · On X$129k/m

  2. 2024 Year 2

    1. Jan 2024$162k a month, still roasting for freeNew account in February 2023, public roasts, a $25 roast, a $50 a month subscription, then a $4,317 a month service. Monthly totals reached $162k by January 2024, while still roasting in public for free.Revenue · On X$162k/m
    2. 5 Jul 2024Roasts workOne roast didn't win the project, but it brought 15+ leads in 6 days and $25k+ in revenue. The same approach as the $25 roast in 2023.Roasts · On X15+ leads

  3. 2025 Year 3

    1. 17 Apr 2025From free to a studioFrom designing roasts for free, to charging $25, to a $50 a month subscription, to a studio doing $100k a month.Story · On X$100k/m
    2. 15 Aug 2025Every lead from X100% of leads from X and 0 unsolicited DMs. About 75 design roasts, 3 a week: $350k+ in direct revenue and 300+ organic leads.Leads · On X300+ leads
    3. 26 Nov 2025The ladderFree design roasts on X, then $25 websites, templates, a $50 a month subscription, $150 landing pages, $2k a month, then $166k a month.Story · On X$166k/m

  4. 2026 Year 4

    1. 21 Jan 2026$1.2M in 12 monthsRoasted designs and made $25 the first month. $0 to $190k a month in 6 months, $0 to $1.2M in 12 months. No hooks, rage bait, cold DMs or mentors.Revenue · On X$1.2M
    2. 6 Jun 2026Do things that don't scaleStart from 0. Roast designs on X for 6 months, never DM or ask for money. Charge about $50 if they offer, then a $150 a month subscription up to $700, then $2,317 to $4,999 a month retainers, then $1.2M a year.Story · On X$1.2M/yr
    3. 20 Jun 2026Design roasts still workThe 2023 method: show, don't tell, and never ask for money. Six months, then the leads and the money come.Roasts · On X
    4. 1 Aug 2026One person to a team of 10Three years in: one person to 10 people and 150+ clients, with zero cold emails or DMs.Clients · On X150+ clients
    5. 1 Aug 20263 years of BakedOfficially 3 years of running Baked Design: $3.97M in revenue ($5.57M CAD), from a $25 first payment.Revenue · On X$3.97M
    6. Aug 2026Seven monthsTo actually make life-changing money, it took 7 months after starting design roasts.Story · On X

More every week on X.