Belvedir
Old masters, rewritten in pixels
- Stage
- YC S26
- Year
- 2026
- Deliverables
- Branding
- Services
- Brand identity
Introduction
Belvedir (YC S26) makes private AI models cheap and easy, so any company can train and own its own.
Baked designed its brand and logo in 2026. Seven visual directions and five colour options were ready the day after kickoff.
Artwork
Classical paintings, rewritten in pixels
The brand pairs old master paintings, a philosopher by a river, angels and ruined temples, with figures dissolving into code. A serif wordmark sits over the artwork, with a ringed mark in the corner.
Campaign
Lines with a point of view
The campaign speaks plainly: teach your model, your model is ready to be yours, own the foundation you build on. One piece puts a stack of error windows over a painted face. Another gives a Renaissance figure a speech bubble: we must own our AI.
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