Craft 721
Craft: a private aviation platform with the calm of a bank
- Project
- Brand, website, marketing, product
- Stage
- Backed by Spark Capital and Kleiner Perkins
- Deliverables
- Branding, Marketing, Website, Product design
More on brand identity, product design and marketing websites
“i really love the lines and blue colors”
Introduction
Craft is a modern aviation platform built for investors, founders and high-net-worth individuals who want more from their capital. Its exchange fund lets people turn a concentrated stock position into diversified exposure, with private jet access built in.
Baked has worked with Craft since May 2025 on the brand, two marketing sites, the Pod investor app and the sales and cabin material around them. The first full landing page went to Izzy for review 17 days after kickoff.
Private aviation, built for modern wealth.
Branding
Quiet confidence over loud luxury
We wrote Craft's brand guidelines around a minimal wordmark, Manrope and Inter, and a palette led by Aviation Blue and Warm Gold. The system covers the site, investor material, apparel and the aircraft.
“overall looks amazing. great work.”
Website, 2025
A smarter way to own a jet
The first site led with the Craft Pod story and a calculator that swaps a stock position for jet access. Izzy asked for direct copy over catchlines, so it says plainly what Craft does.
“thank you for all the hard work you and your team are putting in, I know its a lot of dynamic changes on a short timeline. really appreciate the output.”
Website, 2026
A more financial site
In 2026 we redesigned the site in Framer with fine lines and blue panels, and split it for investors and advisors. Each section carries one idea, from protecting your portfolio to getting cash and flying private.
Product
The Pod app, from first call to first flight
We redesigned the Pod app's sign up, questionnaire and onboarding so every investor always has a clear next step. Prototypes in Claude settled the flows before the screens went to Figma for Craft's developer.
The result
New site live on 6 May 2026, alongside the Tailwind fund press release.
“Love what I am seeing on the site and other designs that Izzy shared.”
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