Text.AI
A brand and app for the group chat
- Project
- Brand, website, mobile app, marketing
- Stage
- YC W26 · $1.5M seed (Jun 2025)
- Deliverables
- Branding, Websites, Marketing assets, App design, Launch film
More on brand identity, product design, marketing websites and launch videos
“huge kudos to both of you. incredible work in helping alfi get off the ground since day 1. hope you both do celebrate this with us”
Rushi ShahText.ai
Introduction
Text.AI makes Alfi, the chat app with social skills for bringing friends together. It is a group messaging app with a built-in AI that helps with plans, reminders, calendars, image creation, games and daily picks, right inside your conversations.
Baked has worked with the team since August 2025. We started with the brand and the mobile app together, and the first app designs were ready for review ten days after kickoff.
The first chat app with social skills, for bringing friends together.
Branding
A mascot that lives in the chat
We drew the mark as a little character inside a speech shape, then gave it moving eyes and a few colours. Rushi wanted a mix of subtle logo and little character, so it never tips into a cartoon. A sticker set carries it into the app and the website.
“Been a fly on the wall here but incredibly thankful and grateful. We often talk about it BTS how much we love the designs you come up with.”
Mobile app
Group chat, plans and reminders
We designed onboarding, chats, group settings, calendar, reminders and events, and kept refining them as Rushi shipped. The rounded type from the new system went to production in January 2026.
“The logo on the swag you designed was pristine”
Website
A site that tells the story
The landing page shows Alfi at work inside real looking group chats. Our Framer developer keeps the site updated as the product changes.
“your designs do share a great friendly way for them to be excited about it”
Marketing
App Store and launch graphics
We made the App Store screenshots, billboard visuals and the graphics for the For You launch in August 2026.
The result
First app designs ready for review 10 days after kickoff.
“Love this concept view for app images on the App Store”
Want work like this for your startup? Send a request in Slack and it is ready to review in days.
