Traycer
A brand and website for the AI product planner
- Project
- Brand, website, product
- Deliverables
- Branding, Website, Website build
More on brand identity and marketing websites
“Hey, the overall design direction looks amazing!”
Introduction
Traycer is the AI product planner for developers. It turns intent into specs and tickets, then hands them off to coding agents. From spec to shipped code, with less drift.
Baked built Traycer's brand foundation, designed and built the new website in Framer over about two months, then came back for new feature sections, desktop app onboarding and an interactive hero.
From Spec To Shipped Code: Faster, With Less Drift.
Branding
A brand foundation around the existing logo
Traycer kept its logo. We built everything around it: values, tone of voice, colour, type and graphic elements. The team pointed us to Linear: dark, black and white, with colour only inside the product.
“Hey, the overall design direction looks amazing!”
Type and elements
Technical but human
Headings get a little character and body text stays easy for developers to read. Grain, glow and pixel bars carry the brand across the site and socials.
“The updated pages look amazing!”
Website
Show the real product
The hero shows Traycer's real app, not a mockup. The team wanted the screens bright and clear, so we dropped the fade.
Features
One section per idea
When Traycer launched its new desktop app, we redesigned the feature sections around it. Each one gets its own abstract picture.
The result
New feature sections replaced the old ones on the live site in June 2026.
“The feature designs look great”
Want work like this for your startup? Send a request in Slack and it is ready to review within a day.
