Stoa
A brand for the market behind AI hardware
- Project
- Brand, website, illustration
- Stage
- YC S26
- Deliverables
- Branding, Marketing website, Illustration, Merch, Launch film
More on brand identity, marketing websites, full-stack web apps and launch videos
“You are our brand agency, and we'll be working together a lot over the long term.”
Introduction
Stoa is building an RFQ marketplace and reference pricing for GPUs, so AI hardware can trade like a real market.
We gave them an identity that reads as market infrastructure, signed off 10 days after kickoff, then shipped the launch site 18 days later.
Calm structure for a chaotic market.
Branding
A colonnade that reads as a chart
A stoa was where Greek markets formed. The mark turns three columns into rising bars, structure and a market in one shape.
Brand system
Paper and ink
Soft off-white and near-black almost everywhere, with a quiet earth palette doing the job a bright accent usually does. No neon, no chips, nothing that looks like crypto.
Website
The columns became a price ladder
The hero shows real GPU labels and price levels over a faint order book. Their app stays private, so we illustrated the path from request to settled trade instead.
Illustration
A visual language built from the brand
Stoa Intelligence needed a page in days. Its isometric paper and ink illustrations became the style for the rest of the site.
Merch
Made for demo day
Tees and hoodies with the mark on the chest and the story on the back.
The result
Brand signed off in 10 days. Launch site live 18 days later.
“Nick, it is perfect!”
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