Jubilee
A mortgage site that feels as trusted as the people it serves
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More on product design and marketing websites
“This is looking great. I shared with our team today to start thinking about dev. I think the pre-approval flow is solid. Great work.”
Introduction
Jubilee helps people get the home they want with just 2% down. You buy the house, Jubilee buys the land, and you pay a monthly lease.
Jubilee had just moved its site to a new domain and wanted it to feel elevated, professional and trusted for high earning buyers. Baked redesigned the marketing site over a ten week block, from first hero ideas in early December 2025 to mobile-first landing pages in February 2026.
Get the home you want with just 2% down.
Direction
Calm, trusted, refined
Jubilee wanted to sit next to Better.com, Opendoor and Samara, not look playful. We kept the brand orange as a small accent and let type, space and real architecture do the work.
“quick look just now and some of this looks beautiful. I need to take a look more but initial reaction is awesome”
Story
Value first, leasehold second
The page leads with three reasons to care: more buying power, a lower down payment and lower monthly payments. The landlease comes after, as a short plain explanation of how it works.
“Love it. Think that is a great idea. And as long as we are doing that, this is our favorite landing page we have seen yet.”
Tools
Show the buying power
Calculators and a map preview let visitors see what Jubilee changes for them before they apply. Every path leads to pre-approval.
“Initial reaction is this is the best version yet. Loving a lot of it.”
Mobile
Made for the phone first
Most of Jubilee's visitors arrive on their phones, so the next landing pages were designed for mobile first. One tells the story of applying once and seeing two options side by side.
“It also was awesome. Im especially happy with where we landed recently. Great work”
“I have started using this visual aesthetic to help the marketing team create FB content. This feels nice”
“Really liking where this is going. The main feedback I gathered this morning from the team is that we really like the overall directions.”
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