Mazie
A friendly face for autonomous marketing ops
- Project
- Brand, landing page, product design
- Deliverables
- Branding, Website, Website build, Product design
More on brand identity, product design and marketing websites
“Also side note, great job on the landing page design! People are loving it!”
Introduction
Mazie is an AI platform that learns a marketing team's tool stack and runs the operations for them. At launch it connects to Slack, Notion, HubSpot and Monday.com.
Baked took Mazie from a creative brief to a brand, a Framer waitlist page and the full product design. Moodboards landed two days after the brief, and the Framer build shipped a day early.
Mazie works for you, you don't work for Mazie.
Branding
A helper with a face
Preston asked for two logo routes, a character and a geometric maze. The team chose the character: a soft, pebble-shaped M with a face, set beside a lowercase wordmark, to humanise Mazie's agents.
“Just spent some time reviewing. Nailed it, pretty much for the most part.”
Campaign
Out in the street
The brand runs on mostly flat white and near-black with bright accents, a mix Preston picked from the first moodboards. Posters and billboards put the character next to the tools it connects.
Website
One scroll to get it
The brief for the waitlist page was 'less is more'. Hero, feature cards, how it works, integrations and a waitlist call to action, built in Framer.
Product
Onboarding to the home screen
The product had no existing app and minimal requirements, so the product logic was designed from scratch. Onboarding asks what Mazie should focus on, then connects the team's stack.
The result
Landing page approved for development on 23 June 2025 and delivered in Framer a day early.
“I really really love it”
Want work like this for your startup? Send a request in Slack and it is ready to review in days.
