Kite
From website builder to AI marketer
- Project
- Brand, website, onboarding
- Deliverables
- Branding, Website, Product design
More on brand identity, product design and marketing websites
“The design was so good that we decided to build it for our launch”
Introduction
Kite is an AI marketer that lives in Slack. In its own words: "I research your business, build a strategy to grow it, and ship the work that brings you new customers."
Baked grew a brand world around Kite's logo and orange, then designed the new marketing site and the sign-up onboarding. Kite built our site design for its launch on 11 August, 22 days after kickoff.
Hi, I'm Kite. I'm an AI marketer.
Branding
Same logo, bigger world
Kite kept its logo and orange. We built a set of halftone objects, cursors, rings, keys and folders, that the brand can use anywhere.
“Nick, this visual direction with the storytelling works very well.”
Campaign
Posters with a point of view
The objects became posters and social cards with short, plain lines.
Website
The first site pass
Our first pass told the website builder story Kite had at the time.
Website
A site that talks
When Kite became an AI marketer, we rebuilt the site as a story on a sky background, with Kite speaking in the first person. It shows real work in Slack instead of telling.
The result
kite.ai launched on Baked's design 22 days after kickoff.
“this is much better than what we have today”
Want work like this for your startup? Send a request in Slack and it is ready to review in days.
