Coach AI
Coach: an epic brand for the rep on the pitch
- Project
- Brand exploration, campaign
- Stage
- YC S26
- Deliverables
- Branding, Marketing
More on brand identity
Introduction
Coach is an AI sales coach for in-person sales teams. It learns from a team's top performers and coaches every rep after every meeting.
Baked ran the brand exploration: mood boards, logo options and campaign directions across posters, banners and social. We went from first mood boards to three full concepts in about a month.
The coach of all human interaction on earth, starting with in-person sales.
Branding
Starting from the mark
We sketched marks from Coach's sound wave icon and from people and targets, to sit beside the logo the team already loved.
Campaign
Your personal sales brain
Coach called itself a sales brain. We put tiny reps at the scale of a big field, so the person always stays in the picture.
Campaign
Huge type, real energy
The team wanted sales to feel like a sport. This direction used oversized type, red and people in the moment of the win.
Campaign
Next move
A poster language of coaching objects, a megaphone and a whistle, about turning what the best reps do into something the whole team can use.
“Looks like there are many interesting ideas there !”
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