OpenTag
A brand with four mascots for an AI teammate
- Project
- Brand, mascots, landing page
- Stage
- YC S26
- Deliverables
- Branding
More on brand identity
Introduction
OpenTag (YC S26) is an AI teammate that lives in Slack. It keeps what a team knows in a wiki that organizes itself, so knowledge stops walking out the door when people leave.
Baked made OpenTag's brand, its mascots and its landing page.
Mascots
One coworker, four parts
We built the brand around a family of four mascots, soft blue characters that each carry a piece of the product. They give an AI teammate a face people want to work with, and they hold up at every size, from a Slack icon to a full landing page.
Wordmark
A wordmark with room to play
The OpenTag wordmark is a calm serif. The mascots climb on it, skate past it and peek around it, so the logo stays simple while the brand stays playful.
Landing page
Built for a whole team, not one user
The landing page shows OpenTag working in place: a suggested automation, run this every Monday at 9 PST, waits for one tap to approve. Pastel panels carry each idea, from the self-organizing wiki to the knowledge it keeps.
Want work like this for your startup? Send a request in Slack and it is ready to review in days.
