tash
Making trading cards look investable
- Project
- Brand, website, social, product
- Stage
- YC S26
- Deliverables
- Branding, Marketing website, Social templates, Product design, Launch film
More on brand identity, product design, marketing websites and launch videos
“Looks great, like the direction. Onboarding feels good to me.”
Introduction
tash lets people buy shares in indexes of iconic sports and trading cards, like an ETF for the hobby.
We built the brand, the website, a social template system and the trading app around one idea: every card should feel graded, valued and investable.
Every card tash touches should feel like a financial asset.
Branding
Old money meets a modern index
The team picked two of our four routes and asked us to blend them: the engraved detail of a mint with the clean structure of a market index. The wordmark got a liquid chrome version for merch and launch moments.
Cards with Tash logo in Concrete & metal theme
“Have really enjoyed working together so far, super cool to see where things are going”
Website
One card per section
Each section puts a single graded card front and centre and lets the copy explain the investment. The site went live 15 days after kickoff, with waitlist referrals and analytics wired in.
Launch assets
Money-print details
Banners and posts in the mint theme: engraved borders, serial numbers and grading labels, so every post reads like a certificate.
Social media banners with mint theme
Social media banners with mint theme
Car details with mint theme
Social templates
SportsCenter energy, built to automate
Templates for price moves, news and card stories, built on swappable fields so tash can fill them automatically as the market moves.
Social media posts with cards, logo & people
Instagram post templates
Product design
A trading app that feels live
Around 28 screens for paper trading: onboarding, indexes, buy and sell, portfolio, challenges and leaderboards. Live challenges get their own colour and art, and every index gets a cover.
The result
Website live 15 days after kickoff.
“amazing work!!! this looks awesome”
Want work like this for your startup? Send a request in Slack and it is ready to review in days.
