Mineral
A calm brand built on track, understand and guide
- Year
- 2026
- Deliverables
- Branding
- Services
- Brand identity
Introduction
Baked designed Mineral's brand and marketing material in 2026: the system, the artwork and the words that carry it.
System
One promise in three words
The brand is built on three words: track, understand, guide. Each sits in a soft pill over the artwork, so the promise reads in a glance.
Artwork
Lines that connect the dots
Thin orbit lines connect symptoms, history and labs on a pale blue field, so separate pieces read as one picture.
Texture
Personal, not clinical
A pattern of overlapping circles in blue and pink, a glass sphere and soft grain give the brand warmth, so it feels personal rather than clinical.
“Farhan cooked with the brand design - this is great 🔥”
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